Magazine
- Name: Hidden Magazine
- Concept: Hidden Magazine is not a healthy living magazine, rather, a magazine for those who already live a healthy active lifestyle and don't want to read about new diets or specific workouts. We don't preach diet and exercise, we preach going out and enjoying nature via a bicycle or your two feet. We offer insight into the bay areas best biking and hiking, and where to go to get away for a day or two or longer. We feature adventure journals of our writers experiences and lots of photography.The magazine is $5.99 because we use high quality paper, a better binding, and lots of high quality photography.
- Readers: Our target demographic is the twenty something and thirty something bracket, mid to lower income level, any ethnicity, any gender, readers will typically be more locally conscious, and less conservative.
- Other magazines: Hidden Magazine is different from other magazines because it deals with active lifestyles but does not feel like a health magazine, nor does it feel like a bay area tourist magazine. We offer great ideas for where to take your bike for the weekend, where to get a pre-ride cup of coffee, a post-ride beer, or the best breakfast spot to fuel up before a hike. We offer recipes from local chefs, articles about awesome people in the bay area, and local business owners, Bike repair advice from on staff experts. Q&A with experts from the field of cycling and hiking. Its a high quality magazine dealing with local subject matter.
- Advertisers: PolerStuff, Supacaz, Specialized, REI, Chromatic Coffee, IminusD, Merrell
Articles
- Bike Camping? : a list of supplies and things you will need for a bike camping trip, routes to take and spots to stop and eat along the way.
- Best fresh food: A story about local independently owned eateries and what they're cooking up for you.
- Barefoot running: an article about the recent barefoot running craze and if it is right for you.
- Sunday Am ride: every sunday the magazine staff invite the public out on a morning ride anyone is welcome. We drink coffee in the parking lot and head out.
- Trail shoes review: Our staff experts give a review of the latest trail running shoes and let you know what they think.
Good, although I see your demographic as mid to upper income. Typically lower income don't have the resources/leisure to buy magazines or travel around.
ReplyDeleteMost cycling magazines target the mid to upper-income demographic by featuring places like Utah and Oregon as places to visit. Hidden magazine would offer ways to have fun without breaking the bank. Destinations featured in the magazine are local spots you can get to in a day, no hotels or airfare required. Ok maybe its not for the "down and out" but its for people who have a day off from their 9-5 and want to get some outdoor activity in. Restaurants featured would most likely be something along the lines of a taqueria or a sandwich shop or coffee shop, nothing too extravagant.
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